1st Avenue Bagels
Brand identity concept
2023
Brand identity concept
2023
1st AVENUE BAGELS
First Avenue Bagels, located in the heart of New York, was founded by two best friends during lockdown. They were passionate about baking and had a strong love for crafting the perfect bagel, which led them to begin their bagel journey.
My goal was to create a warm but also a modern New York-vibed logo. I wanted to make sure the logo stands out on the bustling streets. I also designed my vision for the storefront with a welcoming atmosphere.
On the packaging front, the focus was on an eco-friendly and budget-conscious approach, minimizing unnecessary waste. I came up with some stickers that can help identify different bagels and other baked goods.
